We worked closely with Prospa’s internal team to uncover their core values and strategic goals. We also interacted with Prospa’s members to understand their experiences and challenges firsthand. This direct engagement informed our creative process, ensuring that the new brand identity would resonate deeply with its audience.
We translated Prospa’s aspirations for a vibrant, long lasting identity into a tangible brand concept. This concept embodies prosperity, togetherness, and upward mobility, reflecting not only trust, growth, and community but also Prospa’s mission to empower SMEs across Africa through visually compelling elements.
challenge
SOLUTION
services
Launched in 2019, Prospa, a digital bank dedicated to SMEs in Nigeria, aimed to support Africans in building financial prosperity. Despite their advanced banking solutions, they needed a renewed brand identity that aligned closely with their vision and mission. This included establishing a strong online presence, creating an intuitive app, and producing compelling visual content to effectively communicate their story.
They needed a cohesive strategy that not only resonated with their core values but also reflected their commitment to viewing users as members, not just customers. This required a deep dive into Prospa’s ethos, coupled with insights from their members to ensure authenticity and relevance.
Visual Identity
Website Design
Mobile App Design
Creative Direction
