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Visual Identity
Website Design
Sporting Supreme, a professional football club based in Abuja, Nigeria, competes in the Nigeria National League (NNL), the second tier of Nigerian football. As a club with the slogan "Top Quality," they aimed to showcase excellence both on and off the pitch. With a young squad and a mission to inspire the next generation of fans,
Sporting Supreme needed a powerful brand identity that reflected their ambition, energy, and commitment to quality. They approached us to create a visual identity, kit design, and website that would resonate with their youthful audience while maintaining a premium, urban appeal using black and gold as their primary colors.
Our strategy for Sporting Supreme was rooted in their core values of excellence and inspiration. We sought to create a brand identity that was both dynamic and aspirational, capturing the spirit of the young team and their goal to inspire future generations.
We began by developing a visual identity that embodied the club’s ethos. The new logo and visual elements were designed to be bold and elegant, using black and gold to symbolize strength, sophistication, and top quality. This identity aimed to bridge urban vibrancy with a premium feel, making it appealing to both the team and their fans.
By working closely with Sporting Supreme’s team, we ensured that every aspect of the rebrand aligned with their vision of excellence and inspiration. The new brand identity not only strengthened the club’s presence in the NNL but also created a powerful connection with their supporters, embodying the club’s motto of "Top Quality" in every facet of their identity.
