Yendy, formerly known as The Good Butter, is a digital-first personal care brand that supports small-scale female farmers in sub-Saharan Africa. As part of their rebrand, Yendy needed a new identity that would reflect their mission of promoting beautiful skin through nutrient rich, responsibly sourced products.
Key challenges included building brand awareness, ensuring consistent supply chain management, enhancing digital engagement, and effectively communicating their mission in a competitive market.
serviceS
challenge
solution
Visual Identity
Packaging
Web Design
Creative Direction
We collaborated closely with Yendy’s team to uncover their core values and strategic goals. Through workshops and interviews, we gained a deep understanding of what Yendy stands for and their vision for the future. This insight was essential in crafting a brand identity that truly reflects Yendy’s mission of empowerment and sustainability.
The new brand identity featured bold and vibrant designs that symbolize beauty, boldness, and celebration, paying tribute to the women in Africa who produce these products. We created a new logo and visual elements that encapsulate Yendy’s commitment to empowering women and promoting environmental stewardship.
We also redesigned the packaging to be eco-friendly and visually striking, emphasising Yendy’s use of natural ingredients and ethical sourcing practices.
To enhance Yendy’s digital presence, we developed a user-friendly e-commerce platform that offers a seamless shopping experience. This platform was designed to ensure that Yendy’s mission and story are front and center, engaging customers and converting them into loyal supporters of the brand.
